Inspiring the creation of tourism ecosystems that measure, understand and actively manage impact — powered by advanced technologies and collaborative governance.
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Tourism 4.0 Partnership
The Tourism 4.0 Partnership connects those who believe that small actions, when aligned, can reshape entire tourism systems. Through collaboration and innovation, we work to make tourism a driver of sustainable development.
More than 260 partners from 49 countries
Tourism Impact Model provides an analysis of the situation and evaluates the positive and negative effects of tourism, based on collected data from various spheres that affect the state of destination development.
Tadej Beočanin
Mayor of the Municipality of Ajdovščina, Slovenia (2021)
Mountain trails draw many visitors, but rising numbers in certain areas signal the need to spread visits. This helps protect nature, respect local communities, ease pressure on parking and infrastructure, and preserve an authentic experience.
Damjan Omerzu
Secretary-General of the Slovenian Mountaineering Association (2022)
Innovation in tourism is about paving the future. By using technology and generating and sharing data openly, governments, businesses, destinations, and communities can work together, make smart decisions, and build a better, inclusive, intelligent and more sustainable tourism sector for all.
Antonio López de Ávila
Director of Innovation, Education and Investments at UN Tourism (2025)
Only with systematic knowledge, the exchange of practices, and a common understanding that accessibility is the foundation of a quality tourist experience and a competitive advantage can we create truly inclusive tourism for the future.
Igor Miljavec
President of the MDSS Nova Gorica Association (2025)
We live in a time of global instability that highlights vulnerability and dependence on technology. Future challenges demand innovation and cooperation. The Slovene Enterprise Fund will continue supporting training, networking, and projects to strengthen SME innovation.
Maja Tomanič Vidovič MSc
Director of Slovene Enteprise Fund (2022)
The two big priorities for us in terms of policy initiative for this year are: making meaningful progress for a tourism data space and the second is concluding, if possible, our legislative initiative on the short-term rental.
Valentina Superti
Director of Ecosystems II: Tourism & Proximity, DG GROW, European Comission at the European Tourism Day (2023)
We recognize data as key to digital transformation. A network of data stewards has been established to advance data maturity in Slovenia’s public sector. In January 2024, stakeholders will join consultations to define the future of data spaces in Slovenia.
MSc. Aleš Veršič
Secretary and Head of the Data Stewards' Network, Ministry of Digital Transformation (2023)
Sustainable event catering goes beyond good food. It includes thoughtful planning, local and seasonal ingredients, live cooking, waste reduction, and encouraging responsible consumption. It also educates organizers and guests, promoting responsible food use and positive environmental impact.
Luka Jezeršek
Executive Chef, Jezeršek gostinstvo (2024)
Concrete actions include mapping attractive new visitor areas to support tourism development and defining monitoring and carrying-capacity limits. Analysis of the latest Ultra Trail du Mont Blanc showed high trampling impact on only 1.75% of routes, down from 3.91% in 2022, confirming effective environmental protection measures.
Tarek Habib
CEO at Murmuration (2024)
Five-star prices demand a five-star experience. This requires stronger branding and, above all, an upgraded tourism offer tailored to target groups and delivering a true wow effect, supported by advanced technologies and stronger destination and innovation partnerships.
Peter Wostner
Secretary at Office for Macroeconomic Analysis and Development Slovenia (2024)
We established a public-private foundation connecting local stakeholders and building trust. This enables hotels and businesses to share data within a common platform, demonstrating that collaboration and data sharing create mutual benefits for all partners.
Leire Bilbao
General director of Visit Benidorm (2025)
Slovenia and Arctur, as the only Slovene partner, have a strategic geographical position in involving all Eastern and South Eastern players and support them in their following steps of development.
Dolores Ordóñez
CEO of AnySolution (2022)
It is encouraging that tourism is moving toward sustainability and mindful travel, yet accessibility and inclusion remain overlooked. Sustainable tourism must include disabled travellers—nearly 25% of the population—as inclusion improves travel experiences for everyone.
Neha Arora
Founder & CEO, Planet Abled (2025)