Cross-Re-Tour Steering Committee Meeting in Berane: Final Push for Innovation in Tourism

30.09.2025Sparks

Berane, Montenegro – September 2025 — The Cross-Re-Tour consortium convened in Berane, Montenegro, for a key Steering Committee meeting hosted by the Regional Development Agency Bjelasica, Komovi and Prokletije (RDA-BKP). The event marked a pivotal moment in the project’s final phase, bringing together partners to review progress, align on next steps, and prepare for the project’s concluding activities.

Advancing the Final Phase of a European Innovation Initiative

Cross-Re-Tour is a European initiative co-funded by the European Innovation Council and SMEs Executive Agency (EISMEA)under the SMPCOSME programme. The project supports the digital and sustainable transformation of tourism in Europe by empowering small and medium-sized enterprises (SMEs) through innovation, capacity building, and knowledge transfer.

With the project nearing its conclusion, the focus has shifted to maximising impact, capitalising on pilot results, and ensuring long-term sustainability of the innovations developed.

A Day of Collaboration and Commitment

The meeting in Berane provided a valuable opportunity for partners to:

• Review the achievements of the pilot projects

• Discuss challenges and solutions in implementation

• Strengthen coordination ahead of the final deliverables

• Celebrate the project’s impact on regional tourism development

The warm hospitality and excellent organisation by RDA-BKP were widely acknowledged — a testament to Montenegro’s growing role in European innovation networks.

Arctur’s Role in the Final Stage

Through the Tourism 4.0 initiative, Arctur is playing a key role in the final phase by:

• Delivering consultancy and advisory services to SMEs that participated in the pilot projects

• Supporting the dissemination and uptake of best practices and digital tools

• Co-organising the final project event in Malta — a high-level gathering to showcase results, share lessons learned, and foster future collaboration

This final event will serve as a platform to connect innovators, policymakers, and tourism stakeholders across Europe — ensuring that the project’s outcomes continue to inspire and inform future initiatives.