DEPLOYTOUR: Learning Resources on Data in Tourism

21.09.2026Sparks

Data is changing the way tourism is understood and managed. It can help destinations monitor visitor numbers, identify travel patterns, plan services and make better-informed decisions. But how can tourism organisations put it to practical use?

The DEPLOYTOUR project offers a free range of learning resources that introduces data, artificial intelligence and data spaces in a clear and accessible way, without requiring advanced technical knowledge.

Those who prefer listening can explore the »Tourism Meets Data« podcast series. Through short conversations, experts discuss tourism data spaces, secure data sharing and the use of artificial intelligence in the tourism sector.

Readers can choose from a selection of articles offering explanations, practical examples and insights into how data can support destination management, visitor-flow monitoring and the development of new services.

The learning resources also include recordings of webinars featuring experts in tourism, technology and European data initiatives. The sessions explore links between tourism and areas such as mobility, cultural heritage, smart cities and other sectors.

For a more hands-on approach, interactive online modules combine practical examples with short quizzes. The first module, »What is Data in Tourism«?, introduces the main types and sources of tourism data and shows how they can be used.

The resources are designed for tourism organisations, destinations, businesses, public institutions and anyone interested in gaining a better understanding of data-driven tourism.

DEPLOYTOUR offers a simple and accessible way to build knowledge about data and its practical use in tourism.